AI-Powered Digital Marketing with Instagram & Facebook Ads at IISC Bangalore

Master AI Tools & Ad Strategies to Grow Any Business Online

Learn to leverage Facebook & Instagram ads techniques to drive measurable results and grow your business or your client’s business. 

This workshop is for those who want to:

1. Master performance-based strategies to improve campaign effectiveness.

2. Learn to allocate budgets efficiently for maximum return.

3. Interpret data to make informed marketing decisions.

4. Understand how to establish and manage successful affiliate programs.

5. Keep up with the latest tools and techniques in performance marketing.

Course Module:

Audience Introduction

Timing: 10:30 AM – 11:00 AM

Welcome & Icebreaker

Why AI-Powered Marketing Matters Today

Clear Overview of what the Day will look Like.

Module 1: Foundations of Meta Ads

Timing: 11:00 AM – 1:00 PM

Understand the basics of Instagram & Facebook ads and how to set up a successful campaign.

Topics Covered

* Meta Ads Structure

Campaign, Ad Set, Ad – explained in simple terms

* Setting Objectives & Target Audience

Awareness, traffic, leads, conversions

* Budgeting & Ad Placements

How to spend smartly and place ads where they work best

Skills Acquired

* Ad setup from scratch

* Audience targeting

* Budget planning

* Campaign structure understanding

Module 2: Using AI for Ad Creation & Strategy

Timing: 2:00 PM – 3:30 PM

Leverage AI tools to build high-performing ad creatives and copy.

Topics Covered

* AI Tools for Creatives

Canva AI, Copy.ai, ChatGPT, DeepSeek, AdCreative.ai

* Writing Winning Ad Copy with AI

Headlines, hooks, CTAs using prompt techniques

* AI for Audience Insights

Analyze and adjust your strategy with smart tools

Skills Acquired

* Creative ad building

* Copywriting using AI

* Data-driven thinking

* Faster content generation

Module 3: Hands-On Ad Building + Real-Time Insights

Timing: 3:30 PM – 5:30 PM

Build your own ad campaigns and understand what makes them convert.

Topics Covered

* Live Campaign Setup (Simulation)

Create an ad using Meta Ad Manager (guided)

* Troubleshooting Common Mistakes

Why most ads fail & how to fix them

* Digital Marketing Trends 2025

AI evolution, platform updates, and marketing future

Skills Acquired

* Real-world ad creation

* Ad performance analysis

* Optimization mindset

* Future-ready digital marketing approach