The Science Behind Branding Workshop at IISc Bangalore

Transform Your Brand from Invisible to Irresistible

This one-day intensive workshop is designed for entrepreneurs, startup founders, and business leaders who want to build a strategically positioned brand that cuts through an overcrowded market and resonates deeply with their audience — and leverage AI to accelerate the entire process.

You’ll walk away with a complete brand strategy framework and practical AI skills to bring your brand to life faster, smarter, and more effectively than ever before.

Why This Workshop Is Different :

Most branding workshops focus only on design and visuals. This one focuses on strategy first — the foundation that makes everything else work.

You’ll learn to:

* Master the Strategic Pillars that define world-class brands.

* Apply the Brand Archetype Framework to create emotional connections

* Build your brand with AI-powered tools like Gemini and ChatGPT.

* Participate in hands-on exercises to develop your brand strategy in real-time.

* Use Competitive Differentiation Frameworks to stand out in crowded markets.

By the end of this workshop, you’ll have:

✔ A clear brand purpose, vision, and values

✔ Your brand archetype and personality defined

✔ A tone of voice guide with AI prompts

✔ A unique brand idea and positioning statement

✔ A competitive advantage framework

✔ AI-generated brand assets and content templates

Workshop Module:

Session 1: Foundation – Purpose, Vision & Values

🕐 10:00 AM – 11:30 AM

Why It Matters:

Your brand’s foundation determines everything else. Without clarity on purpose, vision, and values, your brand becomes just another commodity.

What You’ll Learn:

* Brand Purpose: Why your brand exists beyond making money

* Brand Vision: The ambitious future state you’re creating

* Brand Values: The principles that guide every decision

Interactive Exercises:

* The Superhero Exercise – Identify the “villains” in your industry and how your brand fights them.

* Values Voting Workshop – Collaboratively select your top authentic values.

* Purpose Statement Formula – Craft your purpose using proven frameworks.

AI Integration:

* Use Gemini/ChatGPT prompts to refine your purpose statement

* Generate multiple vision variations with AI

* Create values-based messaging frameworks

Skills Acquired:

Strategic thinking | Purpose articulation | Values alignment | AI prompt engineering.

☕ Tea Break – 11:30 AM to 11:45 AM

Session 2: Identity – Brand Archetype & Personality

🕐 11:45 AM – 1:15 PM

Why It Matters:

Brand archetypes tap into universal human psychology to create instant recognition and emotional connection with your audience.

What You’ll Learn:

* The 12 Brand Archetypes and how to select yours

* Translating archetypes into brand personality traits

* Using archetypes to guide all brand communication

Interactive Exercises:

* The Celebrity Exercise – Imagine your brand as a celebrity.

* Archetype Mapping – Plot your brand and competitors on the archetype wheel

* Personality Attributes Grid – Define your brand’s personality traits

AI Integration:

* AI-powered archetype assessment

* Generate archetype-aligned messaging

* Create persona profiles using AI

Skills Acquired:

Brand archetype application | Personality definition | Differentiation | AI persona development

🍴 Lunch Break – 1:15 PM to 2:00 PM

Session 3: Voice – Tone of Voice & Brand Language

🕐 2:00 PM – 3:15 PM

Why It Matters:

Your tone of voice defines how your brand sounds and connects. It’s what makes you recognizable and trustworthy.

What You’ll Learn:

* The 4 Dimensions of Tone (Formal–Casual, Serious–Funny, etc.)

* Creating a tone of voice matrix

* Words to use vs. words to avoid

* Tone adaptation across channels

Interactive Exercises:

* Tone Dimensions Mapping

* Brand Voice Mad Libs

* This, Not That” Lists

* Channel-Specific Voice Guide

AI Integration:

* Train Gemini/ChatGPT with your tone guidelines

* Generate on-brand copy variations

* Create brand voice audit using AI

Skills Acquired:

Tone framework mastery | Brand language creation | Cross-channel consistency | AI brand voice training

☕ Tea Break – 3:15 PM to 3:30 PM

Session 4: Differentiation – Brand Idea & Competitive Advantage

🕐 3:30 PM – 5:00 PM

Why It Matters:

In crowded markets, your competitive advantage is what makes customers choose you.

What You’ll Learn:

* Defining your Brand Idea – the central organizing thought

* Frameworks for Competitive Differentiation

* Crafting your Positioning Statement

Interactive Exercises:

* Brand Audit Exercise

* Positioning Cross

* Differentiation Discovery

* Brand Idea Workshop

* Elevator Pitch Builder

AI Integration:

* Competitive analysis using AI research tools

* Generate and test positioning statements with AI

Skills Acquired:

Competitive positioning | Brand idea articulation | Differentiation strategy | AI intelligence

Session 5: AI-Powered Brand Building – Tools & Implementation

🕐 5:00 PM – 6:00 PM

Why It Matters:

AI is revolutionizing brand building. Learn to use it strategically while keeping your brand authentic.

What You’ll Learn:

* Top AI tools for brand building in 2025

* Creating your AI Brand Blueprint

* Prompt engineering for consistent results

* AI do’s and don’ts for brand authenticity

Interactive Exercises:

* Live AI Brand Workshop

* Prompt Engineering Practice

* AI Brand Voice Training

* Brand Asset Generation

* AI Brand Audit

Deliverables You’ll Create:

* AI Brand Blueprint document

* Brand voice-trained AI assistant

* AI-generated brand content samples

* Prompt templates for ongoing brand building

Skills Acquired:

AI implementation | Prompt creation | Content generation | Authentic branding with AI