The Science Behind AI-Driven Branding Workshop | IISc Bangalore

The Science Behind AI-Driven Branding Workshop | IISc Bangalore

Workshops, Tech

Sat, 06 Dec 2025

Indian Institute of Science, Bengaluru


The Science Behind AI-Driven Branding Workshop | IISc Bangalore

Workshops, Tech

Sat, 06 Dec 2025

Indian Institute of Science, Bengaluru


About the Event

The Science Behind Branding Workshop at IISc Bangalore

Transform Your Brand from Invisible to Irresistible


This one-day intensive workshop is designed for entrepreneurs, startup founders, and business leaders who want to build a strategically positioned brand that cuts through an overcrowded market and resonates deeply with their audience — and leverage AI to accelerate the entire process.


You’ll walk away with a complete brand strategy framework and practical AI skills to bring your brand to life faster, smarter, and more effectively than ever before.


Why This Workshop Is Different :


Most branding workshops focus only on design and visuals. This one focuses on strategy first — the foundation that makes everything else work.

You’ll learn to:


* Master the Strategic Pillars that define world-class brands.

* Apply the Brand Archetype Framework to create emotional connections

* Build your brand with AI-powered tools like Gemini and ChatGPT.

* Participate in hands-on exercises to develop your brand strategy in real-time.

* Use Competitive Differentiation Frameworks to stand out in crowded markets.


By the end of this workshop, you’ll have:

✔ A clear brand purpose, vision, and values

✔ Your brand archetype and personality defined

✔ A tone of voice guide with AI prompts

✔ A unique brand idea and positioning statement

✔ A competitive advantage framework

✔ AI-generated brand assets and content templates


Workshop Module:


Session 1: Foundation – Purpose, Vision & Values

🕐 10:00 AM – 11:30 AM

Why It Matters:

Your brand’s foundation determines everything else. Without clarity on purpose, vision, and values, your brand becomes just another commodity.


What You’ll Learn:

* Brand Purpose: Why your brand exists beyond making money


* Brand Vision: The ambitious future state you’re creating


* Brand Values: The principles that guide every decision


Interactive Exercises:

* The Superhero Exercise – Identify the “villains” in your industry and how your brand fights them.

* Values Voting Workshop – Collaboratively select your top authentic values.

* Purpose Statement Formula – Craft your purpose using proven frameworks.


AI Integration:

* Use Gemini/ChatGPT prompts to refine your purpose statement

* Generate multiple vision variations with AI

* Create values-based messaging frameworks


Skills Acquired:

Strategic thinking | Purpose articulation | Values alignment | AI prompt engineering.


Tea Break – 11:30 AM to 11:45 AM


Session 2: Identity – Brand Archetype & Personality

🕐 11:45 AM – 1:15 PM

Why It Matters:

Brand archetypes tap into universal human psychology to create instant recognition and emotional connection with your audience.


What You’ll Learn:

* The 12 Brand Archetypes and how to select yours

* Translating archetypes into brand personality traits

* Using archetypes to guide all brand communication


Interactive Exercises:

* The Celebrity Exercise – Imagine your brand as a celebrity.

* Archetype Mapping – Plot your brand and competitors on the archetype wheel

* Personality Attributes Grid – Define your brand’s personality traits


AI Integration:

* AI-powered archetype assessment

* Generate archetype-aligned messaging

* Create persona profiles using AI


Skills Acquired:

Brand archetype application | Personality definition | Differentiation | AI persona development


🍴 Lunch Break – 1:15 PM to 2:00 PM


Session 3: Voice – Tone of Voice & Brand Language

🕐 2:00 PM – 3:15 PM

Why It Matters:

Your tone of voice defines how your brand sounds and connects. It’s what makes you recognizable and trustworthy.


What You’ll Learn:

* The 4 Dimensions of Tone (Formal–Casual, Serious–Funny, etc.)

* Creating a tone of voice matrix

* Words to use vs. words to avoid

* Tone adaptation across channels


Interactive Exercises:

* Tone Dimensions Mapping

* Brand Voice Mad Libs

* This, Not That” Lists

* Channel-Specific Voice Guide


AI Integration:

* Train Gemini/ChatGPT with your tone guidelines

* Generate on-brand copy variations

* Create brand voice audit using AI


Skills Acquired:

Tone framework mastery | Brand language creation | Cross-channel consistency | AI brand voice training


Tea Break – 3:15 PM to 3:30 PM


Session 4: Differentiation – Brand Idea & Competitive Advantage

🕐 3:30 PM – 5:00 PM

Why It Matters:

In crowded markets, your competitive advantage is what makes customers choose you.


What You’ll Learn:

* Defining your Brand Idea – the central organizing thought

* Frameworks for Competitive Differentiation

* Crafting your Positioning Statement


Interactive Exercises:

* Brand Audit Exercise

* Positioning Cross

* Differentiation Discovery

* Brand Idea Workshop

* Elevator Pitch Builder


AI Integration:

* Competitive analysis using AI research tools

* Generate and test positioning statements with AI


Skills Acquired:

Competitive positioning | Brand idea articulation | Differentiation strategy | AI intelligence


Session 5: AI-Powered Brand Building – Tools & Implementation

🕐 5:00 PM – 6:00 PM

Why It Matters:

AI is revolutionizing brand building. Learn to use it strategically while keeping your brand authentic.


What You’ll Learn:

* Top AI tools for brand building in 2025


* Creating your AI Brand Blueprint


* Prompt engineering for consistent results


* AI do’s and don’ts for brand authenticity


Interactive Exercises:

* Live AI Brand Workshop


* Prompt Engineering Practice


* AI Brand Voice Training


* Brand Asset Generation


* AI Brand Audit


Deliverables You’ll Create:

* AI Brand Blueprint document


* Brand voice-trained AI assistant


* AI-generated brand content samples


* Prompt templates for ongoing brand building


Skills Acquired:

AI implementation | Prompt creation | Content generation | Authentic branding with AI

Event Guide

See all

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Language

English, Hindi

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Duration

7 Hours

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Tickets Needed For

16 yrs & above

Venue

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Terms & Conditions

The Science Behind AI-Driven Branding Workshop | IISc Bangalore

Workshops, Tech

Sat, 06 Dec 2025

Indian Institute of Science, Bengaluru