
The Science Behind AI-Driven Branding Workshop | IISc Bangalore
Workshops, Tech
Sat, 6 Dec, 10:30 AM
Indian Institute of Science, Bengaluru
Starts from
₹2,999
Book Tickets
The Science Behind AI-Driven Branding Workshop | IISc Bangalore
Workshops, Tech
Sat, 6 Dec, 10:30 AM
Indian Institute of Science, Bengaluru
Starts from
₹2,999
Book Tickets
About the Event
The Science Behind Branding Workshop at IISc Bangalore
Transform Your Brand from Invisible to Irresistible
This one-day intensive workshop is designed for entrepreneurs, startup founders, and business leaders who want to build a strategically positioned brand that cuts through an overcrowded market and resonates deeply with their audience — and leverage AI to accelerate the entire process.
You’ll walk away with a complete brand strategy framework and practical AI skills to bring your brand to life faster, smarter, and more effectively than ever before.
Why This Workshop Is Different :
Most branding workshops focus only on design and visuals. This one focuses on strategy first — the foundation that makes everything else work.
You’ll learn to:
* Master the Strategic Pillars that define world-class brands.
* Apply the Brand Archetype Framework to create emotional connections
* Build your brand with AI-powered tools like Gemini and ChatGPT.
* Participate in hands-on exercises to develop your brand strategy in real-time.
* Use Competitive Differentiation Frameworks to stand out in crowded markets.
By the end of this workshop, you’ll have:
✔ A clear brand purpose, vision, and values
✔ Your brand archetype and personality defined
✔ A tone of voice guide with AI prompts
✔ A unique brand idea and positioning statement
✔ A competitive advantage framework
✔ AI-generated brand assets and content templates
Workshop Module:
Session 1: Foundation – Purpose, Vision & Values
🕐 10:00 AM – 11:30 AM
Why It Matters:
Your brand’s foundation determines everything else. Without clarity on purpose, vision, and values, your brand becomes just another commodity.
What You’ll Learn:
* Brand Purpose: Why your brand exists beyond making money
* Brand Vision: The ambitious future state you’re creating
* Brand Values: The principles that guide every decision
Interactive Exercises:
* The Superhero Exercise – Identify the “villains” in your industry and how your brand fights them.
* Values Voting Workshop – Collaboratively select your top authentic values.
* Purpose Statement Formula – Craft your purpose using proven frameworks.
AI Integration:
* Use Gemini/ChatGPT prompts to refine your purpose statement
* Generate multiple vision variations with AI
* Create values-based messaging frameworks
Skills Acquired:
Strategic thinking | Purpose articulation | Values alignment | AI prompt engineering.
☕ Tea Break – 11:30 AM to 11:45 AM
Session 2: Identity – Brand Archetype & Personality
🕐 11:45 AM – 1:15 PM
Why It Matters:
Brand archetypes tap into universal human psychology to create instant recognition and emotional connection with your audience.
What You’ll Learn:
* The 12 Brand Archetypes and how to select yours
* Translating archetypes into brand personality traits
* Using archetypes to guide all brand communication
Interactive Exercises:
* The Celebrity Exercise – Imagine your brand as a celebrity.
* Archetype Mapping – Plot your brand and competitors on the archetype wheel
* Personality Attributes Grid – Define your brand’s personality traits
AI Integration:
* AI-powered archetype assessment
* Generate archetype-aligned messaging
* Create persona profiles using AI
Skills Acquired:
Brand archetype application | Personality definition | Differentiation | AI persona development
🍴 Lunch Break – 1:15 PM to 2:00 PM
Session 3: Voice – Tone of Voice & Brand Language
🕐 2:00 PM – 3:15 PM
Why It Matters:
Your tone of voice defines how your brand sounds and connects. It’s what makes you recognizable and trustworthy.
What You’ll Learn:
* The 4 Dimensions of Tone (Formal–Casual, Serious–Funny, etc.)
* Creating a tone of voice matrix
* Words to use vs. words to avoid
* Tone adaptation across channels
Interactive Exercises:
* Tone Dimensions Mapping
* Brand Voice Mad Libs
* This, Not That” Lists
* Channel-Specific Voice Guide
AI Integration:
* Train Gemini/ChatGPT with your tone guidelines
* Generate on-brand copy variations
* Create brand voice audit using AI
Skills Acquired:
Tone framework mastery | Brand language creation | Cross-channel consistency | AI brand voice training
☕ Tea Break – 3:15 PM to 3:30 PM
Session 4: Differentiation – Brand Idea & Competitive Advantage
🕐 3:30 PM – 5:00 PM
Why It Matters:
In crowded markets, your competitive advantage is what makes customers choose you.
What You’ll Learn:
* Defining your Brand Idea – the central organizing thought
* Frameworks for Competitive Differentiation
* Crafting your Positioning Statement
Interactive Exercises:
* Brand Audit Exercise
* Positioning Cross
* Differentiation Discovery
* Brand Idea Workshop
* Elevator Pitch Builder
AI Integration:
* Competitive analysis using AI research tools
* Generate and test positioning statements with AI
Skills Acquired:
Competitive positioning | Brand idea articulation | Differentiation strategy | AI intelligence
Session 5: AI-Powered Brand Building – Tools & Implementation
🕐 5:00 PM – 6:00 PM
Why It Matters:
AI is revolutionizing brand building. Learn to use it strategically while keeping your brand authentic.
What You’ll Learn:
* Top AI tools for brand building in 2025
* Creating your AI Brand Blueprint
* Prompt engineering for consistent results
* AI do’s and don’ts for brand authenticity
Interactive Exercises:
* Live AI Brand Workshop
* Prompt Engineering Practice
* AI Brand Voice Training
* Brand Asset Generation
* AI Brand Audit
Deliverables You’ll Create:
* AI Brand Blueprint document
* Brand voice-trained AI assistant
* AI-generated brand content samples
* Prompt templates for ongoing brand building
Skills Acquired:
AI implementation | Prompt creation | Content generation | Authentic branding with AI
Event Guide
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Language
English, Hindi

Duration
7 Hours

Tickets Needed For
16 yrs & above
Venue
Indian Institute of Science
CV Raman Rd, Bengaluru, Karnataka 560012, India
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The Science Behind AI-Driven Branding Workshop | IISc Bangalore
Workshops, Tech
Sat, 6 Dec, 10:30 AM
Indian Institute of Science, Bengaluru
Starts from
₹2,999
Book Tickets
Starts from
₹2,999
Book Tickets