Like an elevator pitch, perfecting your Instagram bio can be a challenge. It's your virtual visiting card. It’s the first impression that people have of you, the first place people are checking you out on. It’s your first impression. Your bio represents the pillars that stand for your brand. Agree? With only have 150 characters to sum up what your business/profile stands for, so it’s perfectly reasonable to overthink it.

I understand that there is a lot you want to share but the power lies in brevity, in keeping it short. User attention is shrinking every day. 

If you are thinking I don’t have time for this, and I would rather spend my time on something else, sorry- you are wrong. I would totally ask you to spend time. Carve out 20 mins to do this. Here’s my twelve-step formula to ensure you're off to a great start.