Run Smarter Ads, Not Costlier Ones: Learn What Works in 2026
Learn how to create, manage, and optimise effective Instagram and Facebook ad campaigns using AI tools in this one-day, hands-on workshop.
Designed for students, marketers, business owners, and freelancers, this workshop explores how AI can help create engaging ad creatives, reach the right audiences, and make better use of advertising budgets.
From understanding Meta Ads fundamentals and audience targeting to creating compelling ad copy and analysing campaign performance, gain practical insights into running smarter digital marketing campaigns.
Whether you're new to paid advertising or looking to improve your existing campaigns, this workshop will help you strengthen your digital marketing skills through practical exercises and guided learning.
Who Should Attend?
This workshop is ideal for those who want to:
• Understand how Instagram and Facebook ads work.
• Use AI tools to create engaging ad creatives and compelling copy.
• Learn audience targeting, budget management, and campaign structure.
• Build, run, and monitor ad campaigns with guided support.
• Explore how AI is transforming digital marketing.
• Develop a launch-ready advertising plan for their business or brand.
Workshop Agenda
Audience Introduction
10:30 AM – 11:00 AM
Start with a welcome session and introduction to the workshop's objectives and learning outcomes.
Topics Covered:
• Welcome and icebreaker
• Why AI-powered marketing matters today
• Overview of the day's agenda and learning outcomes
Module 1: Foundations of Meta Ads
11:00 AM – 1:00 PM
Understand the fundamentals of Instagram and Facebook advertising and learn how to structure and set up effective campaigns.
Topics Covered:
• Meta Ads Structure: Understanding campaigns, ad sets, and ads.
• Campaign Objectives and Audience Targeting: Exploring awareness, traffic, leads, and conversions.
• Budgeting and Ad Placements: Learning how to allocate budgets effectively and choose suitable ad placements.
Skills Acquired:
• Setting up ads from scratch
• Audience targeting
• Budget planning
• Understanding campaign structures
Module 2: Using AI for Ad Creation and Strategy
2:00 PM – 3:30 PM
Explore AI tools to create engaging ad creatives, write compelling copy, and develop data-driven advertising strategies.
Topics Covered:
• AI Tools for Creatives: Exploring Canva AI, Copy.ai, ChatGPT, DeepSeek, and AdCreative.ai.
• Writing Effective Ad Copy with AI: Creating headlines, hooks, and calls to action using prompt techniques.
• AI for Audience Insights: Using smart tools to analyse audience behaviour and refine advertising strategies.
Skills Acquired:
• Creative ad development
• AI-powered copywriting
• Data-driven decision-making
• Faster content creation
Module 3: Hands-On Ad Building and Real-Time Insights
3:30 PM – 4:30 PM
Put your learning into practice by building an ad campaign and understanding the factors that influence its performance.
Topics Covered:
• Live Campaign Setup (Simulation): Create an ad using Meta Ads Manager with guided support.
• Troubleshooting Common Mistakes: Understand why advertising campaigns underperform and how to address common issues.
• Digital Marketing Trends: Explore AI advancements, platform updates, and the future of digital marketing.
Skills Acquired:
• Practical ad creation
• Ad performance analysis
• Campaign optimisation
• A future-ready digital marketing approach
By the end of the workshop, participants will have a practical understanding of Meta Ads, AI-powered creative development, audience targeting, and campaign optimisation, along with a launch-ready advertising plan for their business or brand.
