AMG Experience is Mercedes-AMG’s flagship high-performance driving program, brought to life by the evo India team – a group of seasoned automotive journalists with years of experience delivering world-class driving experiences. With their deep motorsport knowledge and meticulous attention to detail, each AMG Experience is designed to be as exhilarating as it is immersive.

At the Kari Motor Speedway in Coimbatore – a tight and technical circuit with a rich racing pedigree – the experience takes on a more agile, playful character. Participants engage in high-speed timed laps, drag launches down the main straight, and drift and autocross challenges set up in the dynamic zones. Get behind the wheel of AMG icons like the Mercedes-AMG C 63 S E Performance, the SL 55 Roadster, and the S 63 E Performance, and experience their explosive torque, incredible chassis control, and track-focused engineering – all in a safe, professionally supervised environment.

Complementing the adrenaline is a luxury ecosystem featuring first-class hospitality, AMG-branded merchandise, personalized instruction from certified coaches, and professional media coverage with photo/video keepsakes.