Launched in 2021 to support the arts and cultural industry in a post-pandemic world, Art for hope has given over 100 grants to artists across India. 

Art for hope is a testament to Hyundai’s belief in the transformative power of creativity and innovation. 

The program provides a platform and support for undiscovered youth, women, rural and traditional artists to showcase their art, with a vision to induce positive feelings, drive societal change, and build a community connection through art. 

Under the aegis of Hyundai’s global vision of “Progress for Humanity,” Art for hope celebrates diverse arts and culture. It also ensures that arts are accessible to all, including people with disabilities, through interaction and collaboration.