Besharam (adj.) — the art of being boldly authentic and unapologetically desi.

Besharam by Boh!b is more than a party; it’s a state of mind. One that thrives on shamelessly desi throwbacks, millennial bangers, and unexpected blends that refuse to play it safe. Subtlety takes a back seat here, because loud, proud, and expressive energy defines the experience.

This space brings Gen Z and Millennials together to channel their inner main character and celebrate individuality without filters. Progressive desi fits take centre stage — loud colours, bold silhouettes, and fearless combinations that fuse traditional elements with contemporary attitude. It’s about showing up as you are, letting loose, and embracing self-expression with zero apologies.