AI-Powered Digital Marketing with Instagram & Facebook Ads at IIIT Hyderabad

Master AI Tools & Ad Strategies to Grow Any Business Online

Learn to leverage Facebook & Instagram ads techniques to drive measurable results and grow your business or your client’s business. 

This workshop is for those who want to:

1. Master performance-based strategies to improve campaign effectiveness.

2. Learn to allocate budgets efficiently for maximum return.

3. Interpret data to make informed marketing decisions.

4. Understand how to establish and manage successful affiliate programs.

5. Keep up with the latest tools and techniques in performance marketing.

Course Module:

Audience Introduction

Timing: 10:30 AM – 11:00 AM

Welcome & Icebreaker

Why AI-Powered Marketing Matters Today

Clear Overview of what the Day will look Like.

Module 1: Foundations of Meta Ads

Timing: 11:00 AM – 1:00 PM

Understand the basics of Instagram & Facebook ads and how to set up a successful campaign.

Topics Covered

Meta Ads Structure

Campaign, Ad Set, Ad – explained in simple terms

Setting Objectives & Target Audience

Awareness, traffic, leads, conversions

Budgeting & Ad Placements

How to spend smartly and place ads where they work best

Skills Acquired

Ad setup from scratch

Audience targeting

Budget planning

Campaign structure understanding

Module 2: Using AI for Ad Creation & Strategy

Timing: 2:00 PM – 3:30 PM

Leverage AI tools to build high-performing ad creatives and copy.

Topics Covered

AI Tools for Creatives

Canva AI, Copy.ai, ChatGPT, DeepSeek, AdCreative.ai

Writing Winning Ad Copy with AI

Headlines, hooks, CTAs using prompt techniques

AI for Audience Insights

Analyze and adjust your strategy with smart tools

Skills Acquired

Creative ad building

Copywriting using AI

Data-driven thinking

Faster content generation

Module 3: Hands-On Ad Building + Real-Time Insights

Timing: 3:30 PM – 4:30 PM

Build your own ad campaigns and understand what makes them convert.

Topics Covered

Live Campaign Setup (Simulation)

Create an ad using Meta Ad Manager (guided)

Troubleshooting Common Mistakes

Why most ads fail & how to fix them

Digital Marketing Trends 2025

AI evolution, platform updates, and marketing future

Skills Acquired

Real-world ad creation

Ad performance analysis

Optimization mindset

Future-ready digital marketing approach