Entrepreneurship Essentials: Idea to Launch at IIT Bombay

Turn Your Business Idea into a Real-World Startup – Step by Step

This one-day workshop is designed for aspiring entrepreneurs, students, freelancers, and professionals who have a business idea or want to start something of their own. You’ll learn how to validate ideas, build business models, pitch effectively, and take your first confident steps toward launching.

Whether you’re just brainstorming or already planning, this masterclass will help you turn ideas into action.

This workshop is for those who want to

1) Learn how to validate your business idea.

2) Understand your market, target audience & competition.

3) Build a clear business model using proven tools.

4) Create a brand, define positioning & plan your launch.

5) Work on hands-on exercises & a real launch roadmap.

6) Gain insights from real startup journeys & market trends.

What You’ll Learn

Audience Introduction

Timing (10:30 AM to 11:00 AM)

Welcome note and agenda overview

Quick participant intros: student, freelancer, working pro, or early-stage founder

Why don’t most ideas reach launch.

Clarifying expectations.

From Idea to Validation

Module 1

Timing (11:00 AM to 1:00 PM)

Learn how to shape your business idea and test if it’s market-ready.

Topics Covered

* How to Find & Shape Business Ideas

Passion, problem-solving, trends & gaps

* Validating Your Idea

Surveys, early feedback, and market signals

* Understanding Target Audience & Competition

Research methods, niche analysis, and positioning

Skills Acquired

* Idea discovery & selection

* Market research basics

* Validation techniques

* Customer insight development

Business Model & Branding

Module 2

Timing (2:00 PM to 3:30 PM)

Build a simple, strong business model and learn how to communicate your brand.

Topics Covered

* Business Model Canvas

Map your idea into value, revenue, and delivery

* Branding & Positioning

Brand story, name, logo, and identity creation

* Go-to-Market Strategy

Launch planning, early traction, and channels

Skills Acquired

* Business planning

* Brand building

* Market entry strategy

* Strategic thinking

Pitch, Launch & Entrepreneur Mindset

Module 3

Timing (3:30 PM to 05:30 PM)

Learn how to pitch, plan your launch, and think like an entrepreneur.

Topics Covered

* Creating a Winning Pitch

Elevator pitch, storytelling, and pitch deck tips

* Launch Roadmap

MVP, pricing, early feedback, growth strategies

* Entrepreneur Mindset

Grit, adaptability, risk-taking, and problem-solving

Skills Acquired

* Pitching & communication

* Launch strategy

* Confidence & decision-making

* Entrepreneurial mindset