All startup ideas sound bizarre in the beginning. Airbnb sounded like a bad idea. Facebook sounded like a bad idea. Paul Graham funded Airbnb while personally thinking the idea was bad. It is now worth more than most airlines.

F or F is a live show built on that uncomfortable fact. Ten people take the stage with startup ideas that sound bizarre, and pitch them like they mean it. Three minutes each. A panel digs in. Then the whole room votes with paddles: Fund It or F*ck It.

Here is the game inside the game: nobody in the room knows which ideas are jokes and which ones are simply early. The pitch that gets the biggest laugh might be the one you tell people you booed in 2026.

The worst idea of the afternoon wins the 'Idea of the Year' award and a cash prize.

Ideas get roasted, people never are. Pitches can be in Hindi, English, or Marathi. Come to laugh. Leave a little less sure you know what a bad idea is.

Want to pitch? Ten slots, three minutes, one idea that sounds ridiculous and that you secretly believe in.

Good to know: the show is filmed, and entering means you are okay appearing in photos and video from the event. 18+ advisory for language.