Fashion Design & Entrepreneurship Workshop at IISC Bangalore

Crafting Creativity into a Thriving Business

Discover how to turn your fashion ideas into a successful business. Learn essential design principles and entrepreneurial strategies to build a brand that stands out in today’s competitive market.

This workshop is for those who want to:

1. Learn the basics of fashion design and brand aesthetics.

2. Understand the business side of fashion and its 3Ps (Pricing, Positioning and Promotion).

3. Explore the journey of turning your ideas into market-ready products.

4. Gain insider tips on launching and growing your own fashion brand.

Course Module:

Audience Introduction 10:30 AM – 11:00 AM

* Welcome & Orientation

* Icebreaker activity

* Intro to workshop goals & agenda

* Overview of fashion industry trends

Module 1: Fashion Design Fundamentals

Timing (11:00 AM to 1:00 PM)

Develop a solid understanding of fashion design. Learn how to bring your creative vision to life using design principles, colour theory, and fabric knowledge.

Topics Covered

What is Fashion Design?

➤ Elements of design, fashion categories, creative thinking

Colour & Fabric Basics

➤ Colour psychology, fabric types, and material selection

Signature Style Discovery

➤ Identifying your unique aesthetic and inspiration

Skills Acquired

* Design Thinking

* Visual Creativity

* Colour & Fabric Knowledge

* Personal Style Expression

Module 2: Brand Identity & Business Essentials

Timing (2:00 PM to 3:30 PM)

Bridge creativity with commerce. Understand how to build a brand, price your product, and promote it to the right audience.

Topics Covered

Defining Your Fashion Niche

➤ Market positioning, target audience, and competitor mapping

Crafting a Brand Story & Visual Identity

➤ Emotional connection, logo, name, colours, and storytelling

3Ps of Fashion Business

➤ Pricing, Positioning, Promotion explained with real-world examples

Skills Acquired

* Brand development

* Market Understanding

* Storytelling & Visual branding

* Business fundamentals (Pricing & Promotion)

Module 3: Hands-On Brand Building + Industry Insights

Timing (3:30 PM to 05:30 PM)

Put your learning into action through an engaging activity and discover what’s trending in the modern fashion world.

Topics Covered

Creative Activity: Mini Brand Canvas

➤ Sketch your fashion product & map your business idea

Peer Review + Mentor Feedback

➤ Present your concept and get live feedback

Fashion Industry Trends

➤ Sustainability, tech-driven fashion, and consumer shifts

Skills Acquired

* Practical application of concepts.

* Business model creation.

* Presentation & feedback skills.

* Trend Awareness & Innovation Mindset.