MARKET RESEARCH FOR STARTUPS

Global Startups Club Masterclass: MARKET RESEARCH FOR STARTUPS

Workshop Overview:

Welcome to the Global Startups Club Masterclass on MARKET RESEARCH FOR STARTUPS featuring Pratima Chandiramani & Kamal Chandiramani Founder & CEO at Support Corporate. In this 1.5-hour Zoom session On 20th February 2024

• Research Methodology

• Competitor Analysis

• Data Analysis

• Survey and Feedback

• Actionable Recommendations

Market research for startups is a critical process that involves gathering and analyzing information to inform strategic decisions. This essential step helps startups understand their target market competition and industry trends. By identifying and assessing the needs and preferences of their potential customers startups can tailor their products or services effectively. Competitor analysis allows for a clearer understanding of the competitive landscape while insights into market size and trends enable startups to spot opportunities and challenges. Customer profiling helps in creating a focused marketing strategy and a well-defined value proposition sets the startup apart. It's crucial to assess feasibility considering regulatory factors and economic conditions. Continuous feedback loops financial projections risk assessment and a clear market entry strategy are integral components of effective market research. Ultimately this process empowers startups to make informed decisions reduce risks and enhance their chances of success in a dynamic business environment.

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