Master Business with AI | Idea to Launch at IIM Bangalore Campus

Turn Your Business Idea into a Real-World Startup – Step by Step

This one-day workshop is designed for aspiring entrepreneurs, students, freelancers, and professionals who have a business idea or want to start something of their own. You’ll learn how to validate ideas, build business models, pitch effectively, and take your first confident steps toward launching.

Whether you’re just brainstorming or already planning, this masterclass will help you turn ideas into action.

This Workshop is for those who want to:

- Learn how to validate your business idea.

- Understand your market, target audience & competition.

- Create a brand, define positioning & plan your launch.

- Work on hands-on exercises & a real launch roadmap.

- Gain insights from real startup journeys & market trends.

Course Modules

Audience Introduction (10:30 AM to 11:00 AM)

- Welcome note and agenda overview

- Quick participant intros: student, freelancer, working pro, or early-stage founder

- Why don't most ideas reach launch.

- Clarifying expectations.

Module 1: From Idea to Validation

Timing: 11:00 AM – 1:00 PM

Learn how to shape your business idea and test if it's market-ready.

Topics Covered

- How to Find & Shape Business Ideas

- Passion, problem-solving, trends & gaps

- Validating Your Idea

- Surveys, early feedback, and market signals

- Understanding Target Audience & Competition

- Research methods, niche analysis, and positioning

Skills Acquired

- Idea discovery & selection

- Market research basics

- Validation techniques

- Customer insight development

Module 2: Business Model & Branding

Timing: 2:00 PM – 3:30 PM

Build a simple, strong business model and learn how to communicate your brand.

Topics Covered

- Business Model Canvas

- Map your idea into value, revenue, and delivery

- Branding & Positioning

- Brand story, name, logo, and identity creation

- Go-to-Market Strategy

- Launch planning, early traction, and channels

Skills Acquired

- Business planning

- Brand building

- Market entry strategy

- Strategic thinking

Module 3: Pitch, Launch & Entrepreneur Mindset

Timing: 3:30 PM – 5:30 PM

Learn how to pitch, plan your launch, and think like an entrepreneur.

Topics Covered

- Creating a Winning Pitch

- Elevator pitch, storytelling, and pitch deck tips

- Launch Roadmap

- MVP, pricing, early feedback, growth strategies

- Entrepreneur Mindset

- Grit, adaptability, risk-taking, and problem-solving

Skills Acquired

- Pitching & communication

- Launch strategy

- Confidence & decision-making

- Entrepreneurial mindset