Nida is a Mumbai-born DJ, designer, and cultural curator whose genre-fluid sets blend disco, house, acid, UKG, leftfield, and Afro-influenced sounds, shaped by instinct, movement, and community. She is the founder of NDRC and the mind behind ParaDisco, a forward-thinking party series with editions across Delhi, Goa, Mumbai, and London. Her performances span major festivals like Magnetic Fields, NH7 Weekender, and Echoes of Earth, alongside international shows in London, Vietnam, Thailand, Barcelona, Malaysia, and more. In 2024, she made her Boiler Room debut and was featured on Mixmag Lab. Following radio appearances on Rinse FM x Krunk, Boxout.FM, Refuge Worldwide, Reform Radio, Voices Radio, Brixton Radio, and multiple Bangkok-based stations. Her first release dropped via Dynamite Disco Club’s 50th compilation, with more music set to follow in the coming months. Off the decks, Nida’s creative universe extends into fashion and visual culture. She is the founder of the label Kefi by Nida, and has been featured in Cosmopolitan, Harper's Bazaar, Grazia India, and SSS Magazine. Her brand collaborations reflect her diverse range and cultural relevance, including work with Burberry, Dior, Ray-Ban, H&M, Diptyque, Fireball, Crocs, El Patron, Versace, Jimmy Choo, Diesel, Lakme Fashion Week, Armani, and many more.