Meetup level: Beginner to Intermediate

What will you learn:

Leveraging the power of a community to create content and engage consumers

• Reebok’s influencer led workout content

Building a successful brand IP and leveraging partnerships and sponsorships

• Budweiser and electronic music in india

Building a brands identity by owning occasions and creating experiences

• Examples Hoegaarden & Corona 

About the speaker:

Nihaar Kuthiala, Brand Manager, Reebok - Adidas Group

• Currently she is responsible for Creative Communication and content generation, Brand Asset and Influencer activation and Public Relations management for Reebok India
• Nihaar has previously worked as an Experiential Marketing Manager and Brand Manager at Ab InBev India where she handled the brand portfolio of clients like Budweiser, Corona & Hoegaarden

Who should attend?

• Aspiring marketing professionals
• Early stage professionals in the creative industry

Please note:

1. This meetup will be on Zoom
2. The link will be shared 1 day before the meetup