Prasoon Joshi is a highly acclaimed Indian poet, writer, lyricist, screenwriter, and communication specialist who has established a significant, parallel career in both advertising and Bollywood cinema. Currently serving as the Chairman of McCann Worldgroup Asia Pacific and CEO of McCann Worldgroup India, he is recognized as one of India's foremost advertising leaders, famously creating campaigns like "Thanda Matlab Coca-Cola". In cinema, he is a multiple National Film Award-winning lyricist known for his profound, emotionally sensitive writing in films such as Taare Zameen Par, Rang De Basanti, and Bhaag Milkha Bhaag.