There are enough and more Marketing success stories to learn from and Social Samosa Bootcamp aims at changing the way you look at Social Media for your Business and help you write a new success story altogether.

The focus of this Bootcamp is to equip you with the skills and understanding you need to devise and execute Campaigns which will serve your business objectives.

The curriculum for Bootcamp is designed to deliver learning packed with actionable insights and relevant examples for a practical knowledge curve that would add incremental value to your marketing efforts.

Modules

Paid Social and Performance Marketing

• Introduction to Social Media Advertising and Metrics
• Live Demo on dashboards from each platform
• Setting Objectives
• Understanding consumer persona's / setting audiences on the dashboard
• Placements, Bidding and Budgeting
• Creating a Performance Marketing Strategy
• Best Practices to follow
• Case Studies from Brands who have aced Performance Marketing

Content Marketing

• Introduction to Owned Media and Content Landscape
• Understanding Consumer Behavior
• Content Types and Formats
• Ideating on Content Themes
• Creating a Content Strategy Roadmap, Mapping that to Business Objectives
• Some Case Studies from Brands who ace Content Marketing

Social Media Analytics

• Introduction to Analytics and Listening and CRM
• Live Demo/ Examples on how Data-Driven Marketing is the present and future
• Application of Data and Insights to plan/improvise your next campaign
• Marketing Mix Modelling to measure the ROI of your Marketing Efforts
• Analytics Blueprint to build on a data-driven mindset

Influencer Marketing

• Introduction to Influencer Marketing
• How to devise an Influencer Marketing Roadmap for your Brand
• Finding the Right Influencers in your niche 
• Incorporating Influencers in the Marketing Mix
• Measuring the ROI on Influencer Marketing
• Brand - Agency and Influencer Relations: Setting expectations right
• Things to keep in mind while you plan Influencer led campaigns for Brands 

Here's our line-up of speakers for the day

Harshil Karia - Founder & MD at Schbang

Sonali Savla - Business Development Manager at 22ft Tribal WW

Aarushi Sethi - Director at Pollen

Praanesh Bhuvaneswar - CEO at Qoruz & TeraReach

Shashwati Shubhadarshini - Manager, Programmatic Business Strategy, Merkle Sokrati

Key Takeaways

• The Right Mindset to plan Social Media Campaigns for your Business
• Comprehensive Insights into the realm of Content Marketing, Influencer Marketing and Social Media Advertising for your Business
• Access to Social Samosa's Community of Social Media Enthusiasts for Q&A and #TheRightJob Opportunities
• Reference Material
• Certificate of Completion