Celebrating 25 illustrious years, the ITA Awards stand as a symbol of excellence in Indian Television and Digital Entertainment. Known as the "Jewel in the Crown" of Indian TV, the Awards honor outstanding talent and innovation across the industry. With both Jury and Popular Awards, they recognize creative brilliance from both expert panels and audiences nationwide.

In its Silver Jubilee year, the ITA embraces the evolution of entertainment, featuring dedicated categories for both Television and OTT content — from Drama and Comedy to Original Films and technical achievements. This landmark edition not only commemorates a quarter-century legacy but also showcases the vibrant journey of Indian storytelling, uniting creators, performers, and visionaries in a grand celebration of talent.