The Science Behind AI-Driven Branding Masterclass at IIM Bangalore

Transform Your Brand from Invisible to Irresistible

This one-day intensive workshop is designed for entrepreneurs, startup founders, and business leaders who want to build a strategically positioned brand that cuts through an overcrowded market and resonates deeply with their audience — and leverage AI to accelerate the entire process.

You’ll walk away with a complete brand strategy framework and practical AI skills to bring your brand to life faster, smarter, and more effectively than ever before.

Why This Workshop Is Different

Most branding workshops focus only on design and visuals. This one focuses on strategy first — the foundation that makes everything else work.

You’ll learn to:

Master the Strategic Pillars that define world-class brands.

Apply the Brand Archetype Framework to create emotional connections

Build your brand with AI-powered tools like Gemini and ChatGPT.

Participate in hands-on exercises to develop your brand strategy in real-time.

Use Competitive Differentiation Frameworks to stand out in crowded markets.

By the end of this workshop, you’ll have

A clear brand purpose, vision, and values

Your brand archetype and personality defined

A tone of voice guide with AI prompts

A unique brand idea and positioning statement

A competitive advantage framework

AI-generated brand assets and content templates

Workshop Module

Audience Introduction

Timing (10:30 AM to 11:00 AM)

Welcome note and agenda overview

Quick participant intros: student, freelancer, working pro, or early-stage founder

Why most ideas never reach launch — and how AI changes that

Clarifying expectations and outcomes

From Idea to AI Validation

Module 1

Timing (11:00 AM to 1:00 PM)

Learn how to shape your business idea, test if it’s market-ready, and explore how AI can speed up your validation process.

Topics Covered:

How to Find & Shape Business Ideas

(Passion, problems, AI trends & market gaps)

Validating Your Idea with AI Tools

(Surveys, data-driven feedback, trend analysis, market signals)

Understanding Target Audience & Competition

(AI-based research, niche insights, and positioning)

Skills Acquired:

Idea discovery & selection

AI-assisted market research

Validation techniques

Customer insight development

AI-Driven Business Model & Branding

Module 2

Timing (2:00 PM to 3:30 PM)

Build a clear, effective business model and craft your brand identity using AI-driven tools for design, naming, and strategy.

Topics Covered:

Business Model Canvas

(Map your idea into value, revenue, and delivery structure)

Branding & Positioning with AI

(Brand story, name, logo creation, and identity building)

Go-to-Market Strategy

(Launch planning, traction channels, and automation)

Skills Acquired:

Business model planning

AI-powered brand creation

Market entry strategy

Strategic thinking & decision-making

Pitch, Launch & Entrepreneur Mindset with AI

Module 3

Timing (3:30 PM to 04:30 PM)

Learn how to pitch, plan your launch, and think like a modern entrepreneur who leverages AI for growth and innovation.

Topics Covered:

Creating a Winning Pitch

(Storytelling, elevator pitch, and AI tools for pitch deck creation)

Launch Roadmap

(MVP planning, pricing, automation, early feedback & growth strategy)

Entrepreneur Mindset in the AI Era

(Adaptability, problem-solving, creativity & decision-making)

Skills Acquired:

Pitching & communication

AI-integrated launch strategy

Entrepreneurial confidence

Growth mindset with AI