UNZIP – Decoding women consumers and what makes them tick

UNZIP – Decoding women consumers and what makes them tick

Meetup

Fri, 26 Oct 2018

Dextrus, Mumbai


Free

UNZIP – Decoding women consumers and what makes them tick

Meetup

Fri, 26 Oct 2018

Dextrus, Mumbai


Free

About the Event

Jigsaw Brand Consultants – Unzip - a panel discussion on Decoding Women Consumers and what makes them tick, at Dextrus Workspace, Bandra-Kurla Complex, Mumbai.


Women drive more than 80% of all consumer spending in our country and hold the purse strings for all the major decisions that get taken in the household – making it important for the brands to invest in becoming female literate & influence them right.


Be it product design, marketing communication, sales experience or after sales - this panel discussion is an attempt to dissect the female consumer and throw light on what is it that makes women sit up and take notice?


Associate Partners: Chado Tea, Pamplemousse Cakes and Cubicle.


Dextrus is a shared workspace in Bandra-Kurla Complex, singularly focused on creating the right work environment.


Know more at: www.dextrus.in


Jigsaw is a strategic branding consultancy helping companies drive business growth through their brands.

Panellists
The discussion will feature an interesting panel constituting of women (and men) from various disciplines:
A marketer: Rameet Singh Arora, Chief Operating Officer, Hindustan Times Digital Streams
A marketer: Shama Dalal, Head of Marketing, Schwarzkopf
A communicator: Suraja Kishore, EVP & GM, McCann
A feminist: Anupama Kapoor, Founder and Chief Mentor, Reboot
A consumer: Ketaki Agtey – Sathe, Marketer and Communicator
The panel will be hosted by Rutu Mody-Kamdar, Founder & Director, Jigsaw Brand Consultants
About Jigsaw Brand Consultants
Jigsaw is a strategic brand consultancy with a focus on unravelling the real insights that drive consumer behaviour. Jigsaw believes that insights have the power to shape behaviour and create long term relationships. These insights are used to create powerful ideas and experiences that resonate with customers for years to come. Over the years Jigsaw has worked on several types of projects big and small. From working with start-up brands to planning India entry by global brands to also finding ways to revitalize and re-energize legacy brands, Jigsaw has experience across the spectrum.
Venue

Terms & Conditions

UNZIP – Decoding women consumers and what makes them tick

Meetup

Fri, 26 Oct 2018

Dextrus, Mumbai


Free

Free